Merchandising Image Recognition
Retail audit with the use of Image Recognition technology is a whole new level of merchandising management. It significantly shortens the time of the sales visit and provides reliable data ready for further analysis. Regularly performed Retail audits ensure product companies that stores’ merchandising is compliant with agreed-upon standards. Win on the shelves with AI.
How it works?
The system automatically analyzes a number of parameters:
Standards
Implementation of your merchandising standards: verification of established merchandising standards or planograms.
OSA (On-Shelf Availability)
Automatic verification of in-store product availability (Item counts on shelves).
Shelf share by brands
Automatic evaluation of product category size, calculation of the brand's share in the shelf/category.
TPR recognition
Verification of the number of pharmacies/shops (locations) with promotional tags on the shelves, price recognition.
Implementation of standards is measured by specified KPI’s:
01
The presence of products from the listing
02
Compliance of prices with recommendations
03
Price visibility
04
Width of the product layout
05
Shelf share
06
Expected and actual shelf share
07
Compliance of products’ presentation with merchandising standards
08
Presence of product categories
09
Presence of additional displays according to standards and agreement
Why is merchandising important?
80%
of purchasing decisions customers make in-store, based on what they see.
14%
is the increase in sales when similar products are displayed together.
20%
is the increase in sales when complementary products are properly displayed.
12%
this is how much customer loyalty grows when consistent display standards are used.
What does the implementation of Merchandising IR change?
7 min.
an average reduction in duration of sales visit.
51%
improvement in display visibility.
20%
increase in the merchandising standards compliance rate.
Merchandising Image Recognition
A source of reliable data.
Ready-to-analyze data
gathered thanks to Image Recognition is a trustworthy source of knowledge you need to make effective decisions.
The effects of Merchandising IR
can be analyzed in easy to use reports, available on Biqsens analytical platform.
How cane you use Merchandising Image Recognition?
Merchandising IR
In-store Merchandising audit powered by Image Recognition.
Allows you to implement and maintain standards of products’ visibility and availability.
Provides reliable and confirmed data regarding the implementation of products’ on-shelf placement and availability standards.
Provides a basis to execute standards and prices agreed with the retailer.
Shortens the time of the sales visit.
Consult the implementation in your company
Fill out the form and find out what benefits Merchandising Image Recognition will bring to your company. You can inquire about any detail – our experience is at your disposal.
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