After more than a year of using the Emigo System, Kimberly-Clark Poland S.A. decided to enhance the work quality and increase the efficiency of the sales representatives in their Key Accounts (Modern Channel) department, which serves retail chains. The decision to implement Emigo in the Key Accounts department stemmed from a desire to systematize the activities performed by sales representatives during visits to retail chains. The extensive knowledge and familiarity with Emigo facilitated a swift adaptation and implementation of the system in this department.
With Emigo, tasks such as exposure and distribution analysis, and the preparation of promotional actions were standardized. Employees in the Modern Channel department gained a tool for building valuable and robust relationships with major clients, increasing their ability to enforce previously agreed contract terms with the networks.
Kimberly-Clark is a global company and a leader in hygiene and cosmetic products in over 80 countries. The Polish branch sells products from well-known brands like Velvet and Huggies, which have been popular in the Polish market for years due to their high quality and affordable prices.
