Terravita is a well-known Polish producer of chocolate products, operating continuously in this industry since 1992. To better meet market demands and build a competitive edge, Terravita decided to implement the Emigo system along with additional services.
Emigo Core SFA assists sales teams in achieving their goals more efficiently. Comprehensive support and automation of key sales processes in the field enhance the productivity and effectiveness of representatives. The company aimed to improve collaboration with its distributors, achievable through Integra, which integrates with distributors’ warehouse systems. Orders placed in Emigo are automatically transferred to warehouse systems, shortening fulfillment time and eliminating errors. Integra allows real-time tracking of product inventory levels and understanding the reasons for order non-fulfillment, resulting in time and cost savings in order processing.
Another crucial aspect for Terravita was having a high-quality customer database. With Winpoint – a database of always up-to-date and verified store contact details – it is possible to categorize and profile customers according to needs, create regions, and tailor offers to different customer groups. Winpoint also facilitates representatives’ work, ensuring they reach the correct address without issues.
To respond quickly and flexibly to changing market needs, the producer implemented Smart Workflow processes: Local Actions and Price Reductions & Exchanges. The former is used when representatives undertake unplanned actions in agreement with a store. During the process, agreements are recorded, action rules, budgets, promotion forms, and settlement methods are defined, and the effectiveness of such actions can be analyzed afterward. The Price Reductions & Exchanges process maintains control over ongoing customer price reductions and exchanges, monitoring their progress and budget.
Effective implementation of sales strategies that involve building relationships with clients through direct contact with representatives is possible thanks to the Location Discrepancy Report. Analyzing results, effectiveness, and many other factors is made easier by advanced Biqsens business analytics. Clear visualizations uncover insights hidden in complex data, helping make effective fact-based decisions. Data access is regulated according to hierarchy, with employees at every level receiving information relevant to them.
