→ Read a customer testimonial [Polish]
Kadefarm Sp. z o.o., a renowned distributor of RX, OTC products and a producer of children’s vitamins, chose the EMIGO mobile system, enhanced by the INTEGRA integration platform and the IPOCRATES database, from several market solutions. Kadefarm is another pharmaceutical company that has joined the users of our solutions.
The Emigo system completely automated laborious tasks such as checking promotions, stock levels, current prices, etc. Other representative activities, such as after-hours sales reporting or confirming orders by phone, have been entirely eliminated.
“After just a month, we can see how significantly Emigo has improved the speed of order fulfillment. Representatives are finally freed from processes that, once automated, eliminate the need for direct human involvement. As a result, representatives can focus on individual activities that genuinely improve the quality of cooperation with customers. All this has led to increased efficiency and effectiveness of work in the first few weeks,” says Hubert Zieliński, Head of the Sales and Medical Team at Kadefarm Sp. z o.o.
Through Integra Emigo, orders collected by representatives are automatically sent to the chosen distributor’s system. The return information about each order item along with its status is instantly visible on the Emigo Mobile Terminals of the representatives. This provides complete transparency of order status.
Analytical tools available in Emigo allow Kadefarm managers to review results considering key performance indicators (KPIs). Dashboards, both ready-made by Sagra and user-created, perfectly serve this purpose. Visual presentation of action results enables management to quickly assess the situation and make appropriate decisions.
“We focus not only on sales but also on efficiency,” says Hubert Zieliński.
The Ipocrates Pharmacy database fully matches the number of all functioning pharmacies in Poland. This allows the company to focus on the points with the highest sales potential.
In the coming months, the collaboration aims to fully utilize the mobile system and the offered analytical capabilities. “We aim to show Kadefarm the best practices of using Emigo in business,” says Adam Sienkiewicz, Customer Development Director.
Combining sales and marketing functions in one solution means that each visit to a contractor deepens our clients’ knowledge of the current market situation. Early detection of market changes allows for quick and safe adaptation. In practice, even a day makes a difference.
