→ Read a customer testimonial [Polish]
ETI, a Turkish company producing sweets known in over 40 countries, has recently entered the Polish market. International expansion and gaining new markets require appropriate tools, leading the company to choose the Emigo Platform.
The core of the platform, the Emigo Core SFA sales support system, helps sales teams achieve their goals and increase efficiency by automating daily tasks. It organizes and supports field sales activities at every stage. To enter the Polish market effectively, ETI needed a comprehensive customer database. Winpoint, an always up-to-date database of verified retail sales point contact details, serves as a source of contacts and allows for customer profiling and segmentation. This enables the company to build an effective sales strategy. Winpoint data is continuously checked for accuracy by a team of qualified specialists.
To streamline order fulfillment, ETI implemented Integra, integrating Emigo with distributor warehouse systems. Orders are automatically transferred from Emigo to ERP systems, eliminating errors and shortening fulfillment time. Data exchange provides representatives with real-time access to inventory levels and allows them to choose the appropriate warehouse when placing an order. They also receive status updates for each ordered item and information on any non-fulfillment reasons.
Data analysis from Emigo and external sources is possible with Biqsens. This advanced analytical platform provides secure access to organized and ready-to-analyze data in one place. Dozens of clear analytics manage key business areas. One of them is the Location Discrepancy Report, which allows ETI managers to verify how well the strategy of building relationships through direct client contact is being implemented.
