Estrella, a Swedish chip and snack producer present in the market since 1946, began its expansion in the Baltic countries in the early 1990s and uses Sagra solutions in this market. The company implemented the Emigo system, which automates representatives’ daily work, facilitates goal achievement, and streamlines the sales process at every stage.
Thanks to the Biqsens analytical platform, Estrella can effectively utilize data and make knowledge-based decisions. Data access is granted according to the hierarchy and role within the company, ensuring that each employee receives the information they need for their work.
The Perfect Store process, based on the ideal store concept, allows more effective implementation and maintenance of merchandising standards. This enables Estrella to effectively create conditions in stores that encourage customers to choose their products.
