Several months after the implementation of the Emigo System at Dr Irena Eris Cosmetic Laboratory, we decided to find out how our solution is performing in the field. We conducted a survey among the Laboratory’s sales representatives, and the results were very positive. At this stage, i.e., a short period after implementation, as many as 79% of respondents rated Emigo as a very user-friendly system, and over 83% found Emigo to be a useful work tool.
The ability to view photos of promoted products was highly appreciated. A significant advantage of Emigo turned out to be the constant visibility of inventory levels, allowing representatives to ensure proper and timely store supplies in real time. Emigo significantly improves shelf control in retail chains, supporting actions related to the use of planograms.
“For us, it is very important that Emigo, as one system, can meet the needs and expectations of three different divisions, which have such different ways of operating and achieving different goals,” says Michał Zaremba, Business Development Director at Sagra, summarizing the results of the survey.
“For a company like Dr Irena Eris Cosmetic Laboratory and the brand Dr Irena Eris itself, which was recognized last year as the strongest brand in Poland, it is important to choose a supplier who can effectively support sales and merchandising activities,” says Jacek Badowski, Head of the IT Department at the Cosmetic Laboratory. Expanding cooperation with existing clients brings more benefits to the company than constantly seeking new ones. From our point of view, technology should automate certain constant and repetitive actions necessary in the sales process and provide access to current data, including contact details, so that representatives can focus on building relationships with clients,” continues Jacek Badowski.
This approach to the sales process ensures very high-quality client service and increases their loyalty to the brand and the company. As a result, the title of the strongest brand in Poland for the Dr Irena Eris brand motivates us to choose partners who will maintain the leading position. At Sagra Technology, we focus on reflecting the needs of Dr Irena Eris Cosmetic Laboratory in Emigo because we are committed to supporting the client’s innovative actions and enabling their implementation through Emigo.
