Kopernik SA is one of the best-known gingerbread producers in Poland, with a tradition dating back several centuries. Kopernik’s sales representatives already used another sales support system. With the company’s growth, expectations for such a solution increased, leading to the choice of Emigo. Besides automating daily tasks and offering extensive easy work organization capabilities, Emigo also supports Local Actions. This Smart Workflow process manages unplanned promotional actions initiated by representatives in agreement with stores. The system records all agreements and monitors the entire action, suggesting appropriate measures. It facilitates settlements and analyzes the effectiveness of local actions.
To reach new customers and expand the database with new addresses, Kopernik implemented Winpoint – an always up-to-date and verified sales point contact database, including franchise networks. To streamline the order fulfillment process, the company chose Integra, integrating Emigo with distributor ERP systems. Automatic order transfer between systems eliminates errors and shortens fulfillment time. Representatives have real-time access to inventory levels and receive information about the status of each order item, learning the exact reasons for any non-fulfillment. Additionally, the Sales Identification Service allows Kopernik to know all sales of its products, even those fulfilled by wholesalers directly to stores, bypassing representatives. This enables more precise identification of high-potential sales points not yet visited by its representatives.
Completing this service set is the ability to gain reliable business knowledge through Biqsens analytics. Convenient charts enable Kopernik managers to quickly analyze data from multiple sources in one place, saving time on tedious data processing. Combined with the Excel add-on Emigo Data Tools, which allows for quick bulk operations on large data sets, Biqsens ensures decisions are based on facts and reliable information.
