Operating since 1973, Poznańska Palarnia Kawy Astra is one of the key companies in the Polish coffee and tea market. Their mission from the start has been to provide consumers with the best quality coffee and tea from the most remote corners of the world.
Achieving this goal requires modern solutions with extensive capabilities to organize and partially automate daily sales tasks, such as work planning, visits, and sales management. Therefore, Astra decided to implement the Emigo system to increase representatives’ work effectiveness and facilitate sales team management.
To make it easier to plan, conduct, and settle activities resulting from agreements between representatives and clients, the company opted for the Local Actions process available in Emigo. It helps manage actions not planned centrally. Representatives can define the rules, duration, budget, product range, promotion rules, and settlement of actions based on agreements with clients. The representative’s supervisor can monitor the progress and settlement of Local Actions, enabling more responsive and flexible market reactions and building good client relationships.
Supporting representatives in expanding the address database, reaching new customers, and maintaining contact with existing ones is the always-up-to-date address database Winpoint, containing contact and location data of sales points, continuously updated and verified.
To meet the need for easier and faster order fulfillment, Astra chose the Integra service. It provides representatives with real-time access to product inventory levels at all integrated distributors. Orders from Emigo go directly to the distributor’s system, eliminating errors and shortening fulfillment time. Representatives also have insight into the status of each order item, and in case of total or partial non-fulfillment, they receive information about the reasons.
