URGO Polfa Łódź is the exclusive representative of pharmaceutical products created by world-class dermatology and aesthetic medicine laboratories. The company produces and sells high-quality dermocosmetics. The treatments they offer achieve noticeable improvements in skin condition. The sales and distribution of products are managed by two groups of sales representatives. The first group includes representatives visiting dermatologists and beauty salons, as well as dermo-consultants presenting products in pharmacies or brand salons. The second group specializes in servicing the cosmetic medicine sector.
With the company’s growth and increased sales volume, management recognized the need to improve the efficiency of the sales representatives’ department. The choice fell on the Emigo system along with two solutions, Integra and Ipocrates. Emigo organizes and automates the daily work of representatives, facilitating easier management of the sales process at every stage. It also helps systematize representatives’ activities during visits, such as surveying product opinions and target groups in a given cycle, verifying patient profiles, assessing client potential, or inviting them to seminars organized by URGO Polfa Łódź.
Thanks to Integra, which integrates Emigo with distributor warehouse systems, the company has automated the order fulfillment process and improved communication between distributors and its warehouse. The information flow about order status and inventory levels has also been streamlined. The always up-to-date contact database of pharmacies, facilities, and medical staff provided by Ipocrates makes it easier for representatives to reach the right clients, profile them, and categorize them. It also reduces the cost of maintaining the database and ensures its continuous expansion with new contacts.
“We chose Emigo from Sagra Technology because it is a comprehensive solution that enables sending orders to distributors, provides information on order fulfillment and sales, automates reporting work, and facilitates monitoring the work of sales representatives,” says Katarzyna Kaim, Marketing and Sales Director at URGO Polfa Łódź.
